The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
There are plenty of plan template formats to consider. Some are simple lists, while others contain a series of frames or tables in which to sequester certain concepts. When choosing a lesson template, be sure to use one that isn't overly complex or confusing. Additionally, choose a font that's readable as well. By choosing these little steps to make your plan template more legible, you will save yourself a lot of confusion in the long run.