The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
It is absolutely important to have a safety plan if your business is in the field of construction. Everyday, your employees deal with danger and it is not easy for them to risk their life almost every hour just to earn enough dollars to provide for their family. What you need to do as their employer is come up with a plan that would prevent accidents and all other safety issues that could arise during work.