Unfortunately, people who are new to Internet marketing often fail to follow the guidelines provided in a marketing plan template because they are tempted by some other new strategy. They end up mixing up strategies and leaving out key success factors.
Some countries require a definite plan before the business gets approved but most do not feel the need for this. However, it is still your responsibility to protect your employees as much as you can and especially during work hours. A lot of business people find it difficult to come up with their own plan so they look for plan templates online.