The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
A lesson plan template is simply a form used to fill out your plan. Some common ideas include a course schedule, reading materials, planned movie viewings, field trips, lab schedules, classroom discussions, and more. Other concepts include a mission statement, related quotes, specific objectives, and others. By including these in your plan template, you are doing your part to make sure that your students are as informed about the upcoming class as they can possibly be. Depending on the course you plan on teaching, a lesson template can double as a lab schedule, a presentation schedule, and more.