The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
A good plan template is also great for keeping parents informed about their kids' activities as well. While this doesn't apply so much for college courses, it's deeply important for preschool through middle school at the very least. Not only does this give parents a way to know what their children are learning about, but it also gives them a chance to participate as well, such as acting as a field trip chaperon or an assistant for a class event. In the unlikely event that a parent objects with the subject the student is learning, the parent will be able to learn this right away rather than in the middle of the semester.