The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
Nevertheless, templates still make planning easier, as well as, save a lot of money. They are less expensive alternatives to actually hiring professionals to make planning business work. An individual can choose from the many types of available business plan templates. Aside from appealing designs, the suitability of the plan template to his business must also be taken into consideration. In other words, if his business is about crafts, then, a business template for baking will clearly not work. Similarly, if the operating system of his computer is Windows, he should select a template that is compatible with Microsoft Word or Microsoft Excel. Then, standard business plan templates typically have parts that need filling up. They are mostly about ratios of operation, marketing and strategy plans, cash flow statements, and balance sheets. In addition, executive summaries are extremely vital. And these may seem really difficult for individuals who have never transacted any business in the past. Fortunately, business plan templates will efficiently guide these individuals through each document.