IT Disaster Recovery. Disaster Recovery refers to incidents that significantly impact or make unavailable critical infrastructure. The most common examples are natural disasters and other "acts of God." Planning for data protection and recovery are fundamental to disaster recovery principles. So the idea of BCDR really is to ensure that your company or organization continues to function at or near normal capacity levels under even the most challenging conditions. Sounds pretty straightforward, right? Well, wrapped up in that deceptively simple concept are dozens, hundreds, perhaps even thousands of business processes, most, if not all of which are dependent upon your IT infrastructure for successful execution.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.