The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
Plenty of individuals think that developing a business plan finishes after they have edited out all mistakes on grammar. Well, their plans may have been written without flaw, but these business individuals could still turn off prospective investors if their plans have boring appearances and mediocre formatting. So, it is really important to obtain a business template; specifically the one that has impeccable designs. There are lots of websites on the Internet, and most of them offer free plan templates. These templates are oftentimes very simple. They typically contain only one spreadsheet and a small number of headings. They are usually in Microsoft Word formats, and they do not provide any support with the contents of the plans. Because of this, poorly constructed plans often become the results.