The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
Quality templates will provide an insight into how a newbie managed to achieve an effective plan for online marketing using the template provided. This can be given by way of a transcript of email discussions, records of Skype conversations or a combination of these methods. In this way the creator of the marketing plan template can show users the questions or issues that a newbie encounters along the way. It is easier then for the person new to the Internet to understand what the template instructions involve.