An action plan template is a means of developing a pathway to achieve a specific goal. Physical templates can be purchased or located on the Internet. Most are composed of Excel spreadsheets where you enter interim steps to achieve a particular goal.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.