The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
It is absolutely important to have a safety plan if your business is in the field of construction. Everyday, your employees deal with danger and it is not easy for them to risk their life almost every hour just to earn enough dollars to provide for their family. What you need to do as their employer is come up with a plan that would prevent accidents and all other safety issues that could arise during work.