The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
A Marketing Plan Template lays out all the steps you need to take to develop a plan for online marketing. It can save you considerable time and money because it shows you each step to take and the sequence in which to take those steps.