IT Business Continuity. Business Continuity refers to an organization's ability to keep vital business operations running at or near normal capacities in the event of infrastructure failure. These failures can be caused by human errors, power failures, application errors and a host of others that impact the ability of the infrastructure to properly support the organization. When speaking of Business Continuity the majority of the infrastructure remains in place and functional which is in contrast to Disaster Recovery.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.