The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
Final Assessment. Once the goal has been completed go back through your action plan template. Take special note of where tasks took longer than expected. Evaluate your members' performances and notate particular strengths and weaknesses so you will have a better idea of who to assign to future tasks. Evaluate your own overall performance and ask for your groups' feedback as to what went right and what could be improved upon.