The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
Tracking. Now that the tasks are being completed, the next step in the action plan template is monitoring each task. You want to know where each team member is in their task and their expected timeline to completion. You might find a step you expected to move along quickly is actually taking a bit longer than expected. Be prepared to alter timelines and reprioritize tasks in response to delayed goals and unexpected roadblocks.