The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
However, if you do not want to spend money or you cannot find one that would suit your training ideas, then try the integrated approach. You can look up other companies' templates online and then make a few revisions to make it fit your own approach. If you are lucky, you might even stumble upon a training plan template from a company that is within the industry your business belongs to.