The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
The template usually provides ways to do keyword research, methods to build websites or blogs and strategies for getting your site listed in Google. Improvement to traffic and profits can be seen when you make use of this kind of template.