The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
Setting up a plan isn't difficult, especially with a good template. Whichever method you chose, keep in mind that the goal is to organize a training activity that would make your employees more productive, for you to ultimately gain more profit.