The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
There are plenty of plan template formats to consider. Some are simple lists, while others contain a series of frames or tables in which to sequester certain concepts. When choosing a lesson template, be sure to use one that isn't overly complex or confusing. Additionally, choose a font that's readable as well. By choosing these little steps to make your plan template more legible, you will save yourself a lot of confusion in the long run.