The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
The Assignments. Your next step is to assign your tasks to the member in your group. Consider the strengths and weaknesses of each individual as try to assign tasks that are most suited to each member of the group. Include a clear outline of the task itself and the final goal of the task. Include a time frame and deadline as well as the maximum cost of this task. For each of these tasks also include a sequential set of steps that should be followed to complete the task.