The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
Color selection plays an important role in your project plan design. Beyond making your project plan look nice, color can also help you organize and communicate information effectively. Multiple studies have found that people tend to remember images better than words. With that in mind, look for ways to incorporate visual memory_prompters in your project plan design. Icons are one type of visual that can be used to make information more memorable. Pair an icon with an important piece of text to help it stand out and stick in the reader’s mind.