The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
The Assignments. Your next step is to assign your tasks to the member in your group. Consider the strengths and weaknesses of each individual as try to assign tasks that are most suited to each member of the group. Include a clear outline of the task itself and the final goal of the task. Include a time frame and deadline as well as the maximum cost of this task. For each of these tasks also include a sequential set of steps that should be followed to complete the task.