Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.
This might sound like a strange statement coming from network infrastructure experts. But focusing on appliances and software solutions can lead to the development of incomplete or inadequate solutions and this can be an expensive and humbling mistake! IT Business Continuity and Disaster Recovery (BCDR) is not about appliances, power supplies, routers, switches and servers, it's about supporting business processes.