The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
Quality templates will provide an insight into how a newbie managed to achieve an effective plan for online marketing using the template provided. This can be given by way of a transcript of email discussions, records of Skype conversations or a combination of these methods. In this way the creator of the marketing plan template can show users the questions or issues that a newbie encounters along the way. It is easier then for the person new to the Internet to understand what the template instructions involve.