The template itself provides guidance and milestones so that you can measure your progress. If you are not achieving the results you want, you can revisit the template to check that you have not overlooked something or misinterpreted what is required.
Quality templates will provide an insight into how a newbie managed to achieve an effective plan for online marketing using the template provided. This can be given by way of a transcript of email discussions, records of Skype conversations or a combination of these methods. In this way the creator of the marketing plan template can show users the questions or issues that a newbie encounters along the way. It is easier then for the person new to the Internet to understand what the template instructions involve.