The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
Of course, the difficult part about making a plan template isn't the template itself, but the scheduling. Many teachers object to plans because they see them as far too structured and rigid. Should the slightest mishap occur, the entire plan is ruined. However, by scheduling a bit of extra time to be used in emergencies, you can allow yourself enough time for creative spontaneity. Learn more today about how templates can benefit you!