The template usually provides ways to do keyword research, methods to build websites or blogs and strategies for getting your site listed in Google. Improvement to traffic and profits can be seen when you make use of this kind of template.
However, if you do not want to spend money or you cannot find one that would suit your training ideas, then try the integrated approach. You can look up other companies' templates online and then make a few revisions to make it fit your own approach. If you are lucky, you might even stumble upon a training plan template from a company that is within the industry your business belongs to.