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018 Research Plan Template Pricing Proposal Inspirational Business Best Of

018 Research Plan Template Pricing Proposal Inspirational Business Best Of Exceptional Pdf Marketing Word For Genealogy

Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.

The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.

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014 Research Proposal Template

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