The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
Writing a one page business plan (instead of a hundred_page, in_depth business plan no one will ever read) has become a popular and efficient way to get your small business moving in the right direction. This article is meant to be an all_inclusive resource for anyone wanting to write their own one page business plan and use it to actually start a business.