The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
Writing a one page business plan (instead of a hundred_page, in_depth business plan no one will ever read) has become a popular and efficient way to get your small business moving in the right direction. This article is meant to be an all_inclusive resource for anyone wanting to write their own one page business plan and use it to actually start a business.