The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
The first method is rather time_consuming. In this case, you can look up community forums, such as those in the IT (Information Technology) field and look up free template building tools. Then you'd have to do it yourself. The good thing about this is that you can use it again and you'll be familiar with the issues you would most likely encounter during training.