Unfortunately, people who are new to Internet marketing often fail to follow the guidelines provided in a marketing plan template because they are tempted by some other new strategy. They end up mixing up strategies and leaving out key success factors.
A good plan template is also great for keeping parents informed about their kids' activities as well. While this doesn't apply so much for college courses, it's deeply important for preschool through middle school at the very least. Not only does this give parents a way to know what their children are learning about, but it also gives them a chance to participate as well, such as acting as a field trip chaperon or an assistant for a class event. In the unlikely event that a parent objects with the subject the student is learning, the parent will be able to learn this right away rather than in the middle of the semester.