The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
Are you looking for a training plan template? Some companies have their own human resources specialist that can come up with a plan in a snap. Other businesses have to resort to ready_made ones, especially those that operate in a smaller scale. The good news is that there are a lot of ways for you to get your hands on a training plan template.