The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
Quality templates will provide an insight into how a newbie managed to achieve an effective plan for online marketing using the template provided. This can be given by way of a transcript of email discussions, records of Skype conversations or a combination of these methods. In this way the creator of the marketing plan template can show users the questions or issues that a newbie encounters along the way. It is easier then for the person new to the Internet to understand what the template instructions involve.