The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
IT Disaster Recovery. Disaster Recovery refers to incidents that significantly impact or make unavailable critical infrastructure. The most common examples are natural disasters and other "acts of God." Planning for data protection and recovery are fundamental to disaster recovery principles. So the idea of BCDR really is to ensure that your company or organization continues to function at or near normal capacity levels under even the most challenging conditions. Sounds pretty straightforward, right? Well, wrapped up in that deceptively simple concept are dozens, hundreds, perhaps even thousands of business processes, most, if not all of which are dependent upon your IT infrastructure for successful execution.