The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
There are plenty of plan template formats to consider. Some are simple lists, while others contain a series of frames or tables in which to sequester certain concepts. When choosing a lesson template, be sure to use one that isn't overly complex or confusing. Additionally, choose a font that's readable as well. By choosing these little steps to make your plan template more legible, you will save yourself a lot of confusion in the long run.