The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
To learn more about developing or using disaster recovery plan templates more effectively I highly recommend you read the white paper titled The Disaster Waiting to Happen: The 4 Biggest BCDR Mistakes People Make And Why They Cost So Much. You can get your copy while supplies last here Disaster Recovery Plan Template and you'll discover why Business Continuity and Disaster Recovery Planning remains such a hot topic in the IT infrastructure world today.