A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan.
Final Assessment. Once the goal has been completed go back through your action plan template. Take special note of where tasks took longer than expected. Evaluate your members' performances and notate particular strengths and weaknesses so you will have a better idea of who to assign to future tasks. Evaluate your own overall performance and ask for your groups' feedback as to what went right and what could be improved upon.