The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
There are plenty of plan template formats to consider. Some are simple lists, while others contain a series of frames or tables in which to sequester certain concepts. When choosing a lesson template, be sure to use one that isn't overly complex or confusing. Additionally, choose a font that's readable as well. By choosing these little steps to make your plan template more legible, you will save yourself a lot of confusion in the long run.