Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.
You might pay a small amount for this but it will be worth it since you can use the very same template for other businesses. Some websites also offer a package containing several other templates aside from safety plan templates to cater to your business needs.