The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
A lesson plan template is simply a form used to fill out your plan. Some common ideas include a course schedule, reading materials, planned movie viewings, field trips, lab schedules, classroom discussions, and more. Other concepts include a mission statement, related quotes, specific objectives, and others. By including these in your plan template, you are doing your part to make sure that your students are as informed about the upcoming class as they can possibly be. Depending on the course you plan on teaching, a lesson template can double as a lab schedule, a presentation schedule, and more.