Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.
Business Continuity and Disaster Recovery (BCDR) are two separate and related concepts that are often lumped together when developing recovery plans. Let's start with some quick definitions.