The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.