The template usually provides ways to do keyword research, methods to build websites or blogs and strategies for getting your site listed in Google. Improvement to traffic and profits can be seen when you make use of this kind of template.
Some countries require a definite plan before the business gets approved but most do not feel the need for this. However, it is still your responsibility to protect your employees as much as you can and especially during work hours. A lot of business people find it difficult to come up with their own plan so they look for plan templates online.