Different scenarios with 3 entirely different sets of requirements. Hopefully you see that before you can develop or use a recovery plan template for your organization you must identify, understand, and prioritize the requirements of each of the most critical processes.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.