Different scenarios with 3 entirely different sets of requirements. Hopefully you see that before you can develop or use a recovery plan template for your organization you must identify, understand, and prioritize the requirements of each of the most critical processes.
The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.