The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
You can also do that if you are rushing to get a plan created. This will make your job a lot lighter because with a template, you would just be filling out a form. No need to think that hard and you can also make sure that its content is complete. Since the person who made the plan previously have revised it several times, it is sure to be accurate.