Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.
The template usually provides ways to do keyword research, methods to build websites or blogs and strategies for getting your site listed in Google. Improvement to traffic and profits can be seen when you make use of this kind of template.