Different scenarios with 3 entirely different sets of requirements. Hopefully you see that before you can develop or use a recovery plan template for your organization you must identify, understand, and prioritize the requirements of each of the most critical processes.
The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.