The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
Working in a construction site is hard labor and workers are always exposed to dangers while on the job. Accidents result to downtime in your business and loss of lives. Workers in this field are usually those who lack formal education. Despite the danger, they are left with no option but to take on this back breaking work rather than being unemployed. A Construction Safety Plan is one of the requirements before any work will be awarded to a contracting company. Some companies disregard the importance of this requirement while others rarely implement it. Still others claim they lack the capability and expertise to design a safety plan for their business need. For them, it is something complicated and an extremely tedious piece of paperwork. But are you willing to compromise the lives of your employees? Running a business is not just about the bottom line. Remember these are the same people who are responsible of completing your contracted work on schedule. They are your team whom you need to protect from accidents while under your employment. It is your responsibility to secure their safety, keep them informed on how to avoid accidents and make them understand the importance of a safety plan in construction work.