The Meeting. Now that you have developed a plan and set tasks for each group member it is time to get everyone together. At this meeting you will outline the overall goal of the assignment. You will also dole out the tasks. All team members must be aware of what others in the group are doing to complete the goal. Therefore it is very important to make sure everyone understands what their role is as well as the roles of their peers.
The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.